Nigeria over the years has encountered the malaise of poor leadership and a weak democratic state. Rather than citizens’ vote count, the Nigerian society has experienced corruption, forgery, victimization and in extreme cases, murder of innocent citizens in her electoral process. After the 2011 elections rated as by the International community as relatively free and fair, was marred by several deaths of some electoral officers (mainly Youth Corps members), the situation have rendered many Nigerians (especially young Nigerians) hopeless in believing their votes will count in the recent 2015 election which has been at the crux of the present tension.
It is on this basis, that the SMILE campaign was initiated in 2011 and finally unveiled on February 2, 2015. The Social Media Advocacy begins from February 3 to March 30th, 2015 in two phases- The awareness phase 'I AM #Ready2SMILE' which holds from Feb. 3-13th and the Opinion phase #SMILE and 'Opinion' from Feb. 14 -March 30th, 2015.
This Stop Mediocrity in leadership (SMILE) campaign was unveiled during the Brand awareness session of the GOTNI Leaders Forum, on Monday, February 2, 2015 at Reiz Continental Hotel Abuja.
